It was a good movie: “Crouching Tiger, Hidden Dragon.” But now the hidden dragon has turned around and bit the crouching tiger in the ass.
Gatorade has become the first major sponsor to drop Tiger Woods. They don’t want him selling their sports drink, anymore. And you can bet they won’t be the last. Can Buick or Nike be far behind?
And Tiger Woods has no one to blame but himself. Not so much for what he did, but for how badly he handled it. Indeed, from now on, Tiger Woods will not only be remembered as the world’s greatest golfer. He’ll also be remembered for having the dumbest, most arrogant, and most unsuccessful public relations strategy.
If only Tiger had come out early, admitted his mistake, and asked forgiveness, nobody would be talking about it anymore. And nobody would care how many women came forward.
Instead, he first refused to talk to the police, like most people would have to. Then refused to talk to the media and make a public apology. So the name of every new mistress, true or not, became a major story. And the mighty Tiger’s career fell apart.
Tiger should have learned from David Letterman. Instead, he took all his cues from Gary Condit.
That’s my parting shot for today.