At first, it was just another White House briefing. But it turned out to be a major turning point for the Obama administration. Because…
Just a couple of hours before the briefing, Robert Gibbs announced he was leaving his post as Press Secretary at the end of January. And yesterday’s briefing ended up almost entirely devoted to when Gibbs was leaving, why, what he was going to do next, and who might take his place.
If the job of a press secretary is to say nothing and make no news, Gibbs was one of the best.
But he admitted that his departure was part of a major shake-up at the White House. And, I might add, a necessary one. Obama badly needs a new communications strategy and new communications team, from top to bottom.
It’s true. In two short years, the Obama administration has accomplished a hell of a lot.
But it’s also true that nobody knows about it. They have failed to sell their story – on the economy, on border control, on jobs, on tax cuts, and, above all, on health care.
In this political environment, it’s not enough to do good things. You also have to make sure people know you’re doing good things.
And that will be the number one job of Robert Gibbs’s successor.
That’s my parting shot for today.